The ROI Team is a Certified Google Partner Company.
Google AdWords is complicated. In the right hands it can literally print money for you, but in the wrong hands it will break the bank fast. The complexity of AdWords makes it time-prohibitive for a business owner to learn it from scratch, and most who attempt either fail miserably or never even begin to utilize the dozens of extremely powerful marketing tools hidden deep within the AdWords system.
With The ROI Team, you'll have the peace of mind of knowing that your Google AdWords campaigns are being managed by the very best in the industry. We'll custom-tailor a strategic campaign plan around your business and competitive requirements, and you'll have the full advantage of our proven track record and Google-Certified AdWords Professionals.
PPC Management Services
- Campaign Creation
- Tailored to your specific needs. We will create individual campaigns, targeted by product, demographics, region, and other variables you provide to us, as well as those that we glean from our market intelligence capabilities. Instead of the usual method of generating a massive list of keywords and pasting them into AdWords, and then "optimizing" through a costly process of elimination, we are able to laser-target each campaign and build them only after gathering and processing all available data and market intelligence. This saves you valuable time and money that would be wasted using traditional PPC management methods.
- We will also identify and implement campaigns targeted at related verticals and other relevant markets that would otherwise be overlooked, all cost-scaled to maximize your ROI and generate results as quickly as possible.
- Conservative Management Strategy
- This is tailored to advertisers who want to keep their costs to a minimum and make every click count. We will track and optimize your campaigns so that only the specific keywords, placements, demographics, and other factors active on the AdWords network are those that generate immediate sales. This is a great strategy for businesses that are just starting out with PPC - or are new in general - and would like to slowly ramp up ad spend as profits come in.
- Aggressive Management Strategy
- For advertisers with a larger budget, who want to take advantage of the fact that a significant percentage of people who come to your website today and don't buy right away, will buy over time. We work with these advertisers to optimize their e-mail and other follow-up techniques for maximum effectiveness. We will also determine exactly how much time elapses between that first visit and the first purchase, and optimize to reduce it.
- Branding Strategy
- Ideal for advertisers who are primarily concerned with exposure and brand awareness rather than measurable direct response. We will use our vast knowledge and experience of the Google Content Network to get your brand and your message on as many websites as possible, but only those that are relevant to your market and its demographics. We also have the ability to track and report how many people who saw one of your branding ads later visited your site and purchased - even those who didn't click on the branding ad.
- List-Building Strategy
- For affiliate marketers and other business models that revolve around building a huge e-mail list. We'll work with you to build an AdWords campaign and optimal landing pages in order to maximize your list-building and, in turn, your affiliate marketing or other follow-up profit centers.
- CPC vs. CPM
- We'll determine the most highly relevant websites to your product and/or market and place ads specifically on those sites. This is almost always a hidden profit center for advertisers, and most successful campaigns contain a combination of pay-per-click and pay-per-impression ads.
- Laser-Targeted YouTube Campaigns
- Most people don't know that YouTube is the second-largest search engine in the world, after Google itself. It's also drastically underutilized by advertisers. Our analysts will compile a list of YouTube videos and channels that are regularly viewed by your target market, and we'll place ads on those specific videos in order to capture that market.
- Remarketing Campaigns
- Our expertise includes Google's new remarketing feature, which we will set up to serve ads to specific groups that you specify. For example, you can serve very targeted ads specifically to potential customers who have visited your site but abandoned your shopping cart without making a purchase, asking them to come back and complete their order. This is a very powerful strategy that almost no AdWords advertisers are using!
- Advanced Industry Benchmarking
- Using our advanced reporting capabilities and access to vast industry data, we'll generate benchmarking reports to compare your website's statistics against industry verticals. We'll use that information to gain broader context for your site and to identify additional opportunities to improve your site's metrics and profitability. Request A Quote Here
Advanced Reporting
The ROI Team is able to achieve seemingly miraculous results for our clients through advanced, industry-leading, comprehensive tracking and reporting. We not only have Certified Google Analytics Experts on staff but also use our own internal, advanced tracking system.
- > Overview of your visitors
- > New vs. returning visitors
- > Visitor geography
- > Visitors' primary languages
- > Visitor and traffic trends
- > Visitor loyalty
- > Visitors' browser types
- > Statistics by network and ISP
- > Referring websites
- > Visitor job titles/occupation
- > Visitor age and gender demographics
- > Page popularity by content
- > Website navigation analysis
- > Entrance and exit paths
- > Page bounce rates
- > Funnel visualization analysis
- > Revenue by source
- > Products/SKUs by source
- > Product category performance
- > Conversion by day and time of day
- > Days & visits to purchase
- > ...and much more!
Precise Tracking
At The ROI Team, we don't spend a single dollar of your advertising budget until we have ultra-precise and redundant tracking methods in place, including:
AdWords Conversion Tracking
We are pros at making the most of AdWords Conversion Tracking to determine exactly what - and, more importantly, what isn't - working in your campaigns.
Google Analytics
Google Analytics is one of the most powerful tracking and data-gathering tools in the online world. It's also one of the most cryptic and challenging to use to its fullest capabilities. Our Google Analytics Certified team will implement and use this amazing tool to gather eye-opening data you never even knew existed.
Redundant Backup Tracking
We will also implement our own tracking software to, first, provide backup to Google Conversion Tracking and Google Analytics to ensure there are no holes in our tracking data, and, second, to track all other traffic including organic traffic as well as third-party PPC engines such as Facebook, MSN AdCenter, and others.
Request A Quote Here
