AdWords How To: New Top Of Page Bid Estimates

Google AdWords has announced a new metric in AdWords reporting that allows you to further optimize your ads to show above the search results, where the highest clickthrough rates exist.

While AdWords already provides first page bid estimates and has for a long time, this new tool estimates the required cost-per-click bid to appear regularly in the top positions on the page, above the natural search results.

This new feature is especially useful in conjunction with the “Top vs. side” report segment, which compares ad performance for ads appearing above search results, versus ads which show in the sidebar to the right of results.

To access this valuable new data:

1. Go to the Keywords tab in your AdWords campaign.

2. Click the Columns button.

3. Select ‘Customize Columns’ from the drop down.

4. Click the checkbox for ‘Est. top of page bid’ and then click Save.

You’ll now see your estimated top of page bid requirement in your keywords view!