AdWords Tips and Advice

AdWords Conversion Optimizer: Counter-Intuitive but Powerful!

The AdWords Conversion Optimizer, also known as CPA Bidding or “Optimize for Conversions,” is one of the most effective tools in an AdWords advertiser’s arsenal – if and only if you know how to use it correctly, and understand that both the bidding methods and metrics can be quite deceiving. To illustrate, here’s my own [...]

Cold Calling for SEO is a Really Stupid Idea

The other day I was reading a forum post about cold calling for SEO, whether it’s a good idea or not, and how to do it properly. This just about blew my mind because cold calling to sell SEO services must be the DUMBEST idea I’ve ever heard of! The reason is very, very simple: [...]

AdWords Conversion Optimizer: Target or Maximum CPA?

Many people wonder if they should use Target or Maximum CPA bidding for AdWords Conversion Optimizer, and that’s a question I’ve asked myself. So now I’m comparing both to see how they work. A bit of background first: Per my post “Can You Reset Conversion Optimizer,” I had my AdWords traffic come to a screeching [...]

SEO Companies That Guarantee First Place Results

Lots of SEO companies will do marketing campaigns, or even go out cold calling, and make claims that they can get you to the #1 spot on Google for your desired keyword, “guaranteed.” This is absurd and a complete lie. First of all, no one can guarantee anything when it comes to Google. We sure [...]

The SEO Question: Is it Trickery? Or is it Beneficial?

SEO – Search Engine Optimization for the uninitiated – isn’t something I delved into until several years after I’d begun my Google AdWords experience. The reason is simple: AdWords was flooding my sites with so much traffic and so many conversions that I never even gave SEO a second thought, until finally one day I [...]

Tips on AdWords Landing Page Optimization

I just took on a new client for AdWords management, and had a call today with their SEO guy since he’s the one who can make necessary changes to their landing pages. One of the biggest problems in their account is a lot of very low Quality Scores, that are the result of poor landing [...]

How To Hugely Improve Display Network Performance

In my experience, the AdWords Display Network provides the vast majority of traffic and conversions in both my own and in others’ AdWords campaigns. The Display Network operates in two ways: 1. Automatic Placements: These are sites across the Google network where your ads will display based on contextual relevance; in other words, if the [...]

Can You Reset Conversion Optimizer CPA?

I had an interesting experience last month that has culminated in some pretty spectacular results in my AdWords campaigns using Conversion Optimizer (CPA) bidding. This experience was with my Never Cold Call Again site. My business model on that site is as follows: Users reach the landing page, and the offer is to download a [...]

AdWords Tip: Increase Your Conversions With Remarketing

One of the most innovative and effective tools to have come out of Google’s box of tricks recently is Remarketing. What remarketing does is allow you to “tag” visitors who come to your website, and then serve specific follow-up ads to them across the entire Google Display Network. What’s more, you can create various remarketing [...]

Google Introduces New Ad Placements on Search

Starting Wednesday, November 2, Google has made a slight change to the way AdWords ads are shown in Google Search results. Some ads that have previously been shown in the sidebar (to the right of search results) are now being shown at the bottom of the page, below natural search results. This is the result [...]