November 18, 2017

Why Google AdWords Is Losing Customers – Fast

This article may sound strange to many, considering the fact that I was one of the world’s largest AdWords cheerleaders in years past, even recommending it over SEO. (Now I recommend exactly the opposite.) In the fall of 2012, the New York Times ran a five part series on why small businesses are fleeing Google […]

SEO Myth: Social Signals – Do They Matter?

The concept of Google loving social signals has been a hot topic of conversation in the SEO world lately, but what we’re seeing doesn’t add up to what others are claiming – or trying to sell, to be blunt about it. As it concerns our own sites as well as our clients’ sites, we have […]

Napoleon Hill’s Power of DECISION!

I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not familiar with that book, it’s his 1,000+ page masterpiece. Think and Grow Rich,  his more […]

Are You Pushing Your Sales Prospects Away?

As I was getting dressed yesterday morning for a meeting with a very, very huge client, I recalled a story I heard from a sales trainer a long time ago, right after I began my sales career. He explained that he’d been transferred to his company’s sales office in Louisiana. He went to work, and […]

WEBINAR: Advanced Sales Closing & Profit Justification Strategies

WEBINAR: Advanced Sales Closing & Profit Justification Strategies DATE: Wednesday, November 7th TIMES: 11 AM and 3 PM Eastern Time PRICE: $20 I’m proud to announce that I’ll be conducting our next live webinar on Wednesday, November 7th, at 11:00 AM Eastern time, and again at 3:00 PM Eastern time, on Advanced Sales Closing and […]

WEBINAR: Get Hot Leads with LinkedIn!

WEBINAR: Get Hot Leads With LinkedIn! DATE: Wednesday, October 3rd TIMES: 11 AM and 3 PM Eastern Time PRICE: $20 In response to overwhelming demand, I’ll be presenting a LIVE webinar on the topic of How To Get Hot Leads With LinkedIn, on Wednesday October 3rd at 11:00 AM Eastern time, and again at 3:00 PM […]

Is an EV SSL worth it? Or even effective anymore?

A few years ago when I “graduated” and moved away from third-party shopping carts, to my own PCI-compliant self-hosted solution, I naturally had to get an SSL certificate for my website so I decided to go all out and get an Extended Validation (EV) SSL – the kind that shows the green bar in the […]

Can a Lower AdWords Daily Budget equal More Traffic?

It sound crazy but it’s true! I’ve found a way to get MORE traffic and HIGHER conversion rates, by REDUCING your daily budget! How? It all comes down to the Conversion Optimizer, or CPA Bidding, that little AdWords bugaboo that seems like a blessing from heaven at first but eventually drives us all to drink […]

Conversion Optimizer: Max CPA is better than Target CPA

I’ve had a campaign that’s been driving me nuts lately, and I haven’t been able to figure out why – until now. It was cruising right along for years, then 18 months ago I moved it to Conversion Optimizer, and it started cruising even better. Until a few months ago, that is. It had been […]

Can Conversion Rates Ever Be TOO High?

In my previous post I mentioned reverting campaigns from Conversion Optimizer to Enhanced CPC. The reason is that return on ad spend has been dropping, and I realized that it would eventually become unsustainable, and so I had to do something. Here’s the interesting part: For the past year or so since moving those specific […]