About The ROI Team
The ROI Team was founded by New York Times best-selling business author Frank Rumbauskas, whose personal experience with Google AdWords began back in 2003 when he started an online business with only a couple of hundred dollars and used AdWords so effectively that he was able to retire from his last job ever only a few weeks later.
Frank has become a recognized authority on Google AdWords and regularly speaks at marketing conferences and seminars. He's always a major draw at events thanks to his seemingly magical ability to make money with AdWords. Frank won the "Business Book of the Year" award from 800-CEO-READ and was recently named to Fast Company's "Top 30 Most Influential People Online."
Along the way, Frank, like most AdWords advertisers, decided to outsource his campaign management to a third-party company. This led to many disappointing experiences, which reached the tipping point when Frank hired the allegedly "best" company out there at a cost of several thousand dollars per month. They proceeded to take Frank's AdWords campaigns from 400% ROI and a very high sales volume, to a loss and no sales volume.
Frank fired the management company, returned his campaigns to profitability within only a couple of weeks, and that's when he finally accepted the fact that the world was lacking a competent AdWords management company. He founded The ROI Team as a result.
At The ROI Team, we manage clients' accounts using the very same formulas and methodologies that Frank has used to consistently generate ROIs in excess of 400% on both his own and others' AdWords campaigns. Each member of The ROI Team is hand-selected and personally trained by Frank on his cutting-edge methods and strategies.
Furthermore, each team member is required to be personally certified by Google as an AdWords Professional, and must complete ongoing continuing education to stay on top of changes to the AdWords system, which seem to take place on a never-ending basis. Everyone works in our US-based offices and your very important account will never be outsourced to India or China, which many PPC management companies are now unfortunately doing.
In addition, there is no automation at The ROI Team. Any and all changes, additions, and deletions to or from your AdWords account are performed by human beings, who have carefully considered all possible outcomes before making changes, and who review the astonishing amount of tracking data we compile before making changes. You won't have to worry about automated software causing wild swings in your bid prices and overall costs when you entrust your campaigns to us.
Frequently Asked Questions
What makes you different from other PPC management companies?
The biggest difference between The ROI Team and our competitors is, simply, the quality of the work we perform.
Everyone at The ROI Team is a direct member of our team, hand-picked and required to be certified on all aspects of Google AdWords. Unlike most, we do not outsource work to India, China, or anywhere else. We also absolutely do not use any type of automated software or scripts to manage your campaigns, an unfortunate cost-cutting trend that is becoming all too popular in the PPC management world.
The ROI Team is run by real-world business owners and entrepreneurs who understand what a business wants - high ROI. We are not former Google employees who are trained to run up your costs, nor are we former Madison Avenue ad men trying to survive in the new information age (most PPC management firms seem to fall into one of those two categories).
Finally, all management strategies, algorithms, and methodologies used at The ROI Team are proven to generate substantial results in the real world.
Do you manage PPC networks besides Google AdWords?
Yes, we not only offer that capability but strongly encourage it. AdWords has 70% of the PPC market. That other 30% may not sound like a lot, but it accounts for millions of searches each month that you'd otherwise miss out on. In addition, some of the other PPC networks are less expensive than AdWords, and we especially recommend Facebook Ads for local businesses.
How long does it take to see results?
That depends on a number of factors, including the age of your campaigns (or if we're creating new campaigns from scratch), if you're using tracking, and what type of tracking and for how long.
If we're starting from scratch, you'll see immediate results in terms of sales and other types of conversions on your website, though those results will dramatically improve over time.
If we take over existing campaigns, it depends on what historical tracking data is available, and how those campaigns have been handled in the past.
In terms of tracking, if you've been using AdWords internal conversion tracking, we'll at least have something to work with, although for accuracy we bolster AdWords conversion tracking with Analytics as well as our own proprietary system. If no data is available then expect at least 30 days before we can begin major improvements, and 60-90 days for full optimization.
Why are your fees higher than some other agencies?
Google AdWords is a highly complicated system. In the right hands, it's a powerful weapon that will proverbially print money for you.
In the wrong hands, however, AdWords can do you more financial harm than you can imagine. Just a quick Google search will reveal the sheer numbers of people who lost thousands of dollars in a matter of a few days - or in some cases, a few hours - because they didn't know what they were doing, or because they hired a management company that didn't know what they were doing. To make matters worse, many AdWords advertisers suddenly find themselves banned for life and don't even know why. We'll make sure all aspects of your website are fully compliant with Google policies to avoid that calamity.
Hiring an AdWords management company based on price is like hiring the cheapest lawyer when you're on trial. Given the gravity of that situation, you'd probably be a lot more interested in finding the best lawyer, regardless of cost. That's because, in that situation, so much is on the line.
The same is true with AdWords management. Considering how much money can be lost so quickly with a mismanaged AdWords campaign, it only makes sense to focus on who is the best with cost as a secondary consideration. Here at The ROI Team, we sincerely believe we will provide you with the best AdWords management services money can buy. (And we're still not the most expensive out there!)
Why can't I just buy a book and do AdWords myself?
While that might seem to make sense on the surface, the reality is that AdWords is a very dynamic system that Google changes on a seemingly daily basis, and by the time you have any book about AdWords in your hands, it's already outdated.
Even e-books that you can purchase and download online are almost always outdated. To make matters worse, we've reviewed most of those products, and found nearly all of them to be not only inaccurate, but downright dangerous. Our unfortunate conclusion is that there's a lot of truth to the old saying that, "Those who can't do, teach."
At The ROI Team, AdWords management is all we do. Don't risk your business and your money on an e-book from a self-proclaimed "guru" with no track record of success in the real world.
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Not Just AdWords
Even though most clients approach us to manage their AdWords campaigns, that's not all we do:
- > Site optimization
- > Sales conversion optimization
- > A/B and multivariate/Taguchi testing
- > Facebook ads
- > MSN/Yahoo ads
- > Other PPC/CPM ad placement
- > Laser-targeted YouTube ads
- > Landing page optimization
- > Quality Score optimization
- > Advanced reporting & analytics
- > ...and much more!
